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How to Analyze Reels Analytics to Improve Performance

6/30/2025

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Team CapsAI

How to Analyze Reels Analytics to Improve Performance

  1. access your reel insights
    go to your profile, tap the reels tab, select a reel and then view insights to see plays, accounts reached, likes, comments, saves and shares

  2. track watch time and average view duration
    focus on average view duration and completion rate - reels that hold attention longer are ranked higher by the algorithm
  3. compare reach versus engagement
    if a reel has high reach but low engagement, improve your call‑to‑action in captions or on‑screen text to prompt likes, comments or shares

  4. analyze save and share rates
    saves and shares signal value to the algorithm - include tips, checklists or hacks that viewers are likely to save and pass on

  5. review audience demographics
    look at age, gender and location data to tailor your language, music choice and hashtags to the most responsive segments of your audience

  6. examine traffic sources
    insights will show whether viewers found your reel via explore, hashtags, profile or feed - double down on the sources driving the most traffic

  7. test different posting times
    use analytics to compare performance by day and hour - schedule your reels when your audience is most active for peak initial engagement

  8. audit hashtag performance
    note which reels with certain hashtag sets achieved higher reach in analytics, then use Capsai’s hashtag tool to refine and rotate your tags

  9. iterate and document learnings
    keep a simple spreadsheet of your key metrics and the changes you make (length, hooks, formats) so you can track what consistently drives better results over time
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