How to Analyze Reels Analytics to Improve Performance
6/30/2025
|Team CapsAI
- access your reel insights
go to your profile, tap the reels tab, select a reel and then view insights to see plays, accounts reached, likes, comments, saves and shares - track watch time and average view duration
focus on average view duration and completion rate - reels that hold attention longer are ranked higher by the algorithm - compare reach versus engagement
if a reel has high reach but low engagement, improve your call‑to‑action in captions or on‑screen text to prompt likes, comments or shares - analyze save and share rates
saves and shares signal value to the algorithm - include tips, checklists or hacks that viewers are likely to save and pass on - review audience demographics
look at age, gender and location data to tailor your language, music choice and hashtags to the most responsive segments of your audience - examine traffic sources
insights will show whether viewers found your reel via explore, hashtags, profile or feed - double down on the sources driving the most traffic - test different posting times
use analytics to compare performance by day and hour - schedule your reels when your audience is most active for peak initial engagement - audit hashtag performance
note which reels with certain hashtag sets achieved higher reach in analytics, then use Capsai’s hashtag tool to refine and rotate your tags - iterate and document learnings
keep a simple spreadsheet of your key metrics and the changes you make (length, hooks, formats) so you can track what consistently drives better results over time
- access your reel insights
go to your profile, tap the reels tab, select a reel and then view insights to see plays, accounts reached, likes, comments, saves and shares - track watch time and average view duration
focus on average view duration and completion rate - reels that hold attention longer are ranked higher by the algorithm - compare reach versus engagement
if a reel has high reach but low engagement, improve your call‑to‑action in captions or on‑screen text to prompt likes, comments or shares - analyze save and share rates
saves and shares signal value to the algorithm - include tips, checklists or hacks that viewers are likely to save and pass on - review audience demographics
look at age, gender and location data to tailor your language, music choice and hashtags to the most responsive segments of your audience - examine traffic sources
insights will show whether viewers found your reel via explore, hashtags, profile or feed - double down on the sources driving the most traffic - test different posting times
use analytics to compare performance by day and hour - schedule your reels when your audience is most active for peak initial engagement - audit hashtag performance
note which reels with certain hashtag sets achieved higher reach in analytics, then use Capsai’s hashtag tool to refine and rotate your tags - iterate and document learnings
keep a simple spreadsheet of your key metrics and the changes you make (length, hooks, formats) so you can track what consistently drives better results over time