How to Get Featured on the Instagram Reels Explore Page
6/30/2025
|Team CapsAI
Getting your Reel on the Explore page is one of the fastest ways to go viral on Instagram in 2025. The algorithm now prioritizes originality, high retention, and user engagement. Here’s how to crack it - step by step.
1. Use Capsai to Optimize Captions and Subtitles
Instagram’s AI scans video text and captions for context. Adding clear, keyword‑rich subtitles in English, Hindi or Hinglish improves discoverability and viewer retention. Use Capsai’s Auto Subtitle Generator to make your Reels Explore‑ready in seconds.
2. Grab Attention in the First 2 Seconds
The algorithm tracks early retention. Start with a bold hook:
• Ask a question
• Show a surprising result
• Use large text on screen with movement
If people scroll within the first 3 seconds, your chances drop.
3. Post at Peak Engagement Times
For Indian creators in 2025:
• Weekdays: 6–9 PM IST
• Weekends: 12–3 PM IST
Use Instagram Insights to adjust based on your specific audience.
4. Create Original, Reusable Content
Avoid posting Reels with TikTok or third-party watermarks—they're deprioritized. Instead, record natively in Instagram or edit and clean up your video with Capsai before uploading.
5. Use Smart Hashtags (Not Just Generic Ones)
Mix 3–5 niche-specific hashtags with 1–2 broad ones like #Reels or #ExplorePage. Use Capsai’s hashtag tool to get tailored hashtag suggestions for your content type and audience.
6. Include a Clear Call-to-Action (CTA)
Prompt viewers to engage with comments, saves, and shares. Example CTAs:
• “Comment 🔥 if you agree”
• “Tag someone who needs this!”
More engagement = higher chance of being pushed to Explore.
7. Use Trending Audio & Align Your Theme
Trending music helps - but only if your content fits the vibe. Browse the Reels audio library for tracks with the ⬆️ icon and use them while adding your unique angle.
8. Boost Engagement with Captions & Polls
Captions that include a relatable hook or ask a question perform better. Even better - turn comments into new Reels using Instagram’s “Reply with Reel” feature.
9. Keep Your Reels Between 7–30 Seconds
Short Reels that loop naturally or end on a cliffhanger are rewatched more often - Instagram rewards replays and completion rates with Explore boosts.
10. Be Consistent
Post 3–5 Reels per week. The algorithm favors consistent creators. Batch your videos and use Capsai to quickly generate subtitles and hashtags so you can stay ahead.
Final Tip:
💡 The Explore page isn’t just for viral content - it’s for valuable, watchable, repeatable content. Use Capsai to streamline your editing and maximize every Reel’s potential.
Try it free at: https://capsai.co
Getting your Reel on the Explore page is one of the fastest ways to go viral on Instagram in 2025. The algorithm now prioritizes originality, high retention, and user engagement. Here’s how to crack it - step by step.
1. Use Capsai to Optimize Captions and Subtitles
Instagram’s AI scans video text and captions for context. Adding clear, keyword‑rich subtitles in English, Hindi or Hinglish improves discoverability and viewer retention. Use Capsai’s Auto Subtitle Generator to make your Reels Explore‑ready in seconds.
2. Grab Attention in the First 2 Seconds
The algorithm tracks early retention. Start with a bold hook:
• Ask a question
• Show a surprising result
• Use large text on screen with movement
If people scroll within the first 3 seconds, your chances drop.
3. Post at Peak Engagement Times
For Indian creators in 2025:
• Weekdays: 6–9 PM IST
• Weekends: 12–3 PM IST
Use Instagram Insights to adjust based on your specific audience.
4. Create Original, Reusable Content
Avoid posting Reels with TikTok or third-party watermarks—they're deprioritized. Instead, record natively in Instagram or edit and clean up your video with Capsai before uploading.
5. Use Smart Hashtags (Not Just Generic Ones)
Mix 3–5 niche-specific hashtags with 1–2 broad ones like #Reels or #ExplorePage. Use Capsai’s hashtag tool to get tailored hashtag suggestions for your content type and audience.
6. Include a Clear Call-to-Action (CTA)
Prompt viewers to engage with comments, saves, and shares. Example CTAs:
• “Comment 🔥 if you agree”
• “Tag someone who needs this!”
More engagement = higher chance of being pushed to Explore.
7. Use Trending Audio & Align Your Theme
Trending music helps - but only if your content fits the vibe. Browse the Reels audio library for tracks with the ⬆️ icon and use them while adding your unique angle.
8. Boost Engagement with Captions & Polls
Captions that include a relatable hook or ask a question perform better. Even better - turn comments into new Reels using Instagram’s “Reply with Reel” feature.
9. Keep Your Reels Between 7–30 Seconds
Short Reels that loop naturally or end on a cliffhanger are rewatched more often - Instagram rewards replays and completion rates with Explore boosts.
10. Be Consistent
Post 3–5 Reels per week. The algorithm favors consistent creators. Batch your videos and use Capsai to quickly generate subtitles and hashtags so you can stay ahead.
Final Tip:
💡 The Explore page isn’t just for viral content - it’s for valuable, watchable, repeatable content. Use Capsai to streamline your editing and maximize every Reel’s potential.
Try it free at: https://capsai.co